The Big Up - 2010, will be held at Sunnyview Farm, a gorgeous 1500 acre estate located in Ghent, NY. The venue boasts multiple indoor and outdoor production spaces, including two main indoor rooms and big open fields. Sunnyview Farm is easily accessible from a number of major Northeastern cities:

Albany, NY(30 minutes) New York City, NY(2 hours) Northampton, MA(1 hour) Springfield, MA(1 hour) Boston, MA(2.5 hours) Hartford, CT(1 hour). See the directions.

Sunnyview Farm has played host to rock'n'roll royalty over the years including John Lennon, Willie Nelson, and Levon Helm. Under new management, Sunnyview Farm re-emerged in 2009 as a premier indoor/outdoor Northeast music, arts, and culture venue two inaugural events: Let It Roll and its pre-party, Lost Weekend in Shangri-La. These two events welcomed over 1,000 guests and received rave reviews from artists and festivalgoers alike, usually noting the impeccable hospitality and intimate setting "not found at any other festival". 2009 was Shireworks Productions' trial run for a larger and more articulated festival at Sunnyview Farm in the summer of 2010.